Lead follow-up, in plain words.
Short, plain answers for real estate agents and teams on where AI helps: replies, follow-up, listings, past clients, content and the rules that still apply.
Posts
A 15-minute weekly check on your team's lead follow-up
Five things a team lead can check in your lead system each week to catch leads going quiet: sources, first reply, waiting replies, stalled follow-up, opt-outs.
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Who owns this lead? Setting lead ownership rules on a real estate team
When nobody owns a lead, nobody follows up. The rules a real estate team should agree on: assignment, reply windows, reassignment and past clients.
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Missed calls during a showing: simple ways to make sure every caller hears back
You can't answer the phone in the middle of a showing or a listing appointment. Simple options for callers who reach voicemail, and how to pick yours.
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How to reply to a REALTOR.ca inquiry: a good first reply, line by line
Use the details in a REALTOR.ca lead email to write a better first reply. A line-by-line guide, an example, and what to do when the buyer has an agent.
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After the open house: a 7-day follow-up plan for every kind of visitor
What to send open house visitors in the 7 days after the event, how to ask permission at the door, and how to treat neighbours and visitors with agents.
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The first 5 minutes with a new real estate lead: what to send and what to skip
What the first reply to a new lead should say, what to leave out, and what should happen in the first hour. With an example message you can adapt.
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Weekend and evening leads: who answers when your team is off?
Many leads arrive when agents are off. What a 2026 US test found about 24-hour replies, and a simple evening and weekend coverage plan for your team.
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What happens to a real estate lead that comes in at 9 pm?
A buyer asks about your listing at 9 pm. What the research says about reply speed, where night leads stall, and how to test your own team tonight.
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Your first text already goes out automatically. Who sends the reply?
An automatic first text is not a conversation. Why leads go quiet after the auto-text, and how a team lead can check their own setup in a few minutes.
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The leads that never reach your lead system: REALTOR.ca emails, sign calls and open house sign-ins
REALTOR.ca emails, sign calls and paper sign-ins often skip your lead system, so no follow-up runs. How to find and route them, for GTA and Calgary teams.
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Texting real estate leads in Canada: CASL consent, STOP and your brokerage name
When you can text a lead in Canada, what every text must include, and how RECO and RECA expect your brokerage to be named. General information only.
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