A private baby tracker, a brand and a website

A business owner asked us for a baby tracker that keeps a family's data to themselves. Many baby apps collect a lot about a family, and a 2026 privacy study found some may use it to train AI without clearly telling parents. Beckaby is the opposite: a clean tracker with every feature a family needs, made just to be used.

Result

A clean, private baby tracker in daily use, with its own brand, app and website.

What we did.

One live record shared across phones, with timers any phone can start or stop
No-account links for sitters and a read-only summary for the baby's doctor
A handoff screen and reports for any date range, in PDF, CSV and JSON
Family sign-in for the full record, and entries are not used to train AI
A brand kit and a six-page website, with SEO and AEO

A closer look.

The live beckaby.com homepage at desktop width: the Beckaby lockup and navigation, the headline 'Little moments. A brighter tomorrow.', the large burgundy mark and an 'Open the app' button.

Beckaby's Home screen after the redesign in the Day theme: a live sleep timer, 'time since' cards for the last feed, wet diaper, poop and sleep, the Quick Log and a floating tab bar with a burgundy add button. Sample data from a fictional test family.

Want work like this for your business?

Start with an AI Review. You pick three jobs AI can take off your plate and get a short written summary.

Book your AI Review